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11/02/2016 Wedemark/Vienna

Sennheiser increases its focus on Austria and Eastern Europe with partner acquisition

Sennheiser has acquired the business of Vienna-based distributor, Grothusen Audio Video Vertriebs Ges.m.b.H., and has founded a new sales subsidiary, Sennheiser Austria GmbH. Sennheiser co-CEOs Daniel and Dr. Andreas Sennheiser announced the signing of the contract on February 8th. The new company will commence operations on April 1st.

Freesize thumb signing   photo credit christian steinbrenner
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“We would like to thank Grothusen CEO Alexander Kränkl for his excellent work, which was instrumental for Sennheiser’s success in the region, and are grateful for his many achievements,” said CEO Daniel Sennheiser. “In founding Sennheiser Austria, we are delighted to welcome the expert team of Grothusen to the Sennheiser family. We are building on a long-standing relationship with one of our strongest distributors to create even stronger relationships with our customers. The new operation will be key to even better serve Austria and the Eastern European region, delivering the value added services and consulting needed to offer a seamless experience of audio excellence.”

Grothusen was founded in 1953 by Reimer J. Grothusen and has distributed Sennheiser products since 1956. With an experienced team of around 30 highly qualified audio industry experts covering a wide range of application scenarios (opera, theater, broadcasting, conferencing, exhibitions, sports locations, churches, museums etc.), Grothusen has served Sennheiser and Neumann products to the following markets: Austria, Romania, Bulgaria, Serbia, Croatia, Bosnia and Herzegovina, Kosovo, Montenegro, Macedonia, Slovenia, and Albania. Its services include planning and support for audio systems as well as consultancy and education for the field of audio technology.

With Sennheiser Austria becoming its 19th sales subsidiary, the audio specialist further expands its global reach. Björn Grefer, who had previously served as President of Finance and Operations at Sennheiser (Schweiz) AG, has been appointed as Operations Manager. Commenting on the objectives for Sennheiser Austria, Grefer said: “Grothusen has worked to develop exceptional expertise working as a proud partner to Sennheiser, and this next exciting step is a great reflection of the team’s achievements, as they join the company to play a key role in taking the Sennheiser story forward in the region.”


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Global Contacts

Mareike Oer
CE, Corporate
Tel: +49 5130 600 1719


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塑造未來音頻並為客戶創建獨特的聲音體驗-這就是Sennheiser全體員工和全球合作夥伴共同的目標。成立於1945年的Sennheiser一直是全球範圍內耳機、咪高峰和無線傳輸系統產品製造廠商中的佼佼者。公司在50多個國家中擁有21個銷售公司和長期的貿易合作夥伴,並且在德國、愛爾蘭、羅馬尼亞和美國擁有自己管理和控制的產品生產基地。自2013年以來,Sennheiser公司開始由Daniel Sennheiser和Dr. Andreas Sennheiser共同管理,成為了家族企業的第三代管理者。在2017年,Sennheiser集團的整體營業額達到了6.667億歐元。
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