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22/02/2016 Wedemark/Istanbul

Sennheiser appoints new distributor for consumer products in Turkey

Sennheiser has expanded its distribution network in Turkey with the appointment of Bircom as its second partner in the country. Bircom has assumed responsibility as distributor for Sennheiser’s headphone portfolio, with the audio specialist’s long-standing distribution partner in Turkey, Metan, focusing on Sennheiser’s microphone business.

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“We are delighted to welcome Bircom as a Sennheiser partner,” said Guido Karbautzki, Director, Global Retail Channel at Sennheiser. “With a second distributor in Turkey, we are aligning our local channels more closely to Sennheiser’s own structure and two main areas of operation. In Bircom and Metan we have two strong partners with the expertise to optimally serve our consumer and professional markets, respectively.”

Istanbul-based distribution partner Bircom has previously worked with Sennheiser as a distributor of telecoms solutions. Describing their new role, Burcin Bircanoglu, CEO of Bircom, commented: “We are incredibly proud to be working in partnership with Sennheiser, and to assume responsibility for Sennheiser’s consumer products. As well as a great opportunity for our business it is also a recognition of the strength and capability of Bircom’s network of dealers and resellers in the Turkish market.”


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Global Contacts

Mareike Oer
CE, Corporate
Tel: +49 5130 600 1719


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塑造未來音頻並為客戶創建獨特的聲音體驗-這就是Sennheiser全體員工和全球合作夥伴共同的目標。成立於1945年的Sennheiser一直是全球範圍內耳機、咪高峰和無線傳輸系統產品製造廠商中的佼佼者。公司在50多個國家中擁有21個銷售公司和長期的貿易合作夥伴,並且在德國、愛爾蘭、羅馬尼亞和美國擁有自己管理和控制的產品生產基地。自2013年以來,Sennheiser公司開始由Daniel Sennheiser和Dr. Andreas Sennheiser共同管理,成為了家族企業的第三代管理者。在2017年,Sennheiser集團的整體營業額達到了6.667億歐元。
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