Sennheiser is announcing a new corporate design and visual language – an evolution that reflects the audio specialist’s continued forward motion. This includes the enhancement of its wordmark and the iconic and recognizable S-shaped logo. The audio specialist will roll out the new look during 2017. The first Sennheiser product to carry the new logo will be the HE 1, currently the best headphones in the world.
Sennheiser has continued to evolve to constantly innovate and meet the demands of its customers time and time again for more than 70 years. This success and a philosophy of continual improvement are at the heart of the company’s mission to shape the future of audio. From its founding as “Labor W”, to building a dynamic global brand, the audio specialist has been reshaping the audio industry since day one. This fine balance of forward motion, while still holding fast to values, is reflected in the consistent evolution of Sennheiser’s corporate design.
The most immediately recognizable changes will be in the evolution of the Sennheiser logo and wordmark, which will be further established as a stand-alone brand mark, making it even more recognizable. Describing the changes, Oliver Berger, Head of Global Design Management at Sennheiser, said: “The characteristic ‘S’ has been enhanced to make it more eye-catching and appealing. The outline around it is less immediately noticeable, giving the letter more space to shine. Both of these elements now flow into a unified whole, for a clearer, cleaner appearance. In the same way, we are refreshing our wordmark with a narrower font style that improves legibility. These careful yet crucial changes keep the logo faithful to the roots of the company while also making it look more elegant, modern and confident.”
Sennheiser’s HE 1 will be the first product to feature the new logo – an appropriate way to introduce an icon redefined: As the best headphones in the world and the successor to the legendary Orpheus, the HE 1 epitomizes the company’s innovative prowess, and is thus the perfect “brand ambassador” for introducing the new logo.
In the same way that the Sennheiser logo reflects both the innovative power and heritage of the company, the new visual language of the brand draws on a theme of complementary forces in balance. It presents a harmonious dialectic between “Magic” and “Logic” that powerfully appeals to both head and heart. “Images that demonstrate the pride of Sennheiser’s technology-driven products will be placed alongside emotional images representing the joy of a superior listening experience. Because this reflects our ultimate goal: to create emotions through cutting-edge technology,” explains Oliver Berger.
The new logo and corporate design will also be used with immediate effect in business and sales communications, at events and in retail environments and points of purchase. To fully experience the world of Sennheiser, the Sennheiser Stores in Singapore and Germany offer a total immersion into the brand as well as an opportunity to explore its products.
塑造未來音頻並為客戶創建獨特的聲音體驗-這就是Sennheiser全體員工和全球合作夥伴共同的目標。成立於1945年的Sennheiser一直是全球範圍內耳機、咪高峰和無線傳輸系統產品製造廠商中的佼佼者。公司在50多個國家中擁有21個銷售公司和長期的貿易合作夥伴，並且在德國、愛爾蘭、羅馬尼亞和美國擁有自己管理和控制的產品生產基地。自2013年以來，Sennheiser公司開始由Daniel Sennheiser和Dr. Andreas Sennheiser共同管理，成為了家族企業的第三代管理者。在2017年，Sennheiser集團的整體營業額達到了6.667億歐元。