“The Future of Audio” – it’s a vision that also sums up an aspiration: Sennheiser’s goal is to shape the future of the audio world. In pursuit of this, Daniel and Dr. Andreas Sennheiser are placing a strategic focus on the AMBEO technology program. The co-CEOs take a look back at the past year and a look forward into 2017 while outlining their ideas for the future of sound – with innovative audio solutions, an impressive brand world and emotional experiences that people can truly feel.
What inspired you this past fiscal year?
Daniel Sennheiser: Our temporary stores in SoHo and at the World Trade Center were certainly a major highlight. In New York, we were able to present the world of Sennheiser just like we set out to, earning us a great deal of attention in the American market and making us proud. We have grown as a team beyond what we ever thought possible, and we also gained many valuable experiences.
Andreas Sennheiser: There was a highlight almost every month in the professional segment, from the Grammys and the Brit Awards to the Super Bowl halftime show. Hundreds of millions of people watched Beyoncé, Lady Gaga and Bruno Mars giving great performance with Sennheiser microphones.
Daniel Sennheiser: Naturally, last year’s highest-profile product in the consumer segment was the HE 1, the world’s best headphones. We invested almost a decade of development into those headphones and delivered them to customers for the first time last year.
Andreas Sennheiser: We also rounded out our entire portfolio of headphones to include wireless products to such an extent that we are now very well positioned for a future in which we will likely no longer need any cords or wires whatsoever in a few years. The PXC 550 Wireless allowed us to once again demonstrate our claim to leadership in the field of noise-canceling travel headsets straight out of the gate – a real milestone that outshines everything else in the market.
Yet Sennheiser was forced to report a drop in turnover. What are the reasons for that?
Andreas Sennheiser: It is important to take a discriminating look at developments. In the professional segment, we came off a tremendously strong year with one-off effects in Japan. They did not repeat, leaving us behind our previous-year figures. At the same time, we dedicated tremendous efforts to laying the groundwork for the launch of game-changing products, including the D 6000 digital wireless microphone system. We also honed our strategic focus by exiting the aviation segment and ending our relationship with selected third-party brands to concentrate more on offering our customers genuine added value. In the consumer world, we succeeded in living up to past successes and continuing to grow.
Daniel Sennheiser: Nobody ever aims for a drop in turnover, of course. As a family-owned company, we focus on the long term. We know that Rome wasn’t built in a day. The situation is not an unexpected one. We have accepted the drop in turnover. The result is in line with our expectations.